ABOUT MELISSA
HELLO!
Thank you for visiting my site and for your interest in my work.
I'm Melissa Murray. I'm a marketing communications project manager with over two decades of experience leading co-branded
partnerships, loyalty and retention programs, customer acquisition strategies, public relations, and digital marketing, including content development and execution, data decision-making, analytics reporting, customer engagement, agency management, supplier negotiations, and contract development. I have managed project teams to plan and execute multiplatform communications and events for organizations in financial services, travel, tourism, hospitality, non-profit, social impact, and government sectors. Please scroll down to learn more about my current focus.
CURRENT FOCUS
In 2019
after many years working in corporate, I enrolled in grad school to broaden my knowledge of the social & behavioral science
topics that I care deeply about while expanding my media technology skillset. After completing a Certificate in Social Impact Communications and a Master's in Multimedia Journalism, I am currently wrapping up a research Master's in Interpersonal Communication, focusing on Family and Health Communication. My research explores the intersection of public healthcare policy and its impact on family dynamics. My goal is to complete my PhD eventually. In the meantime, I am excited to apply my project management skills and research experience to the health and social impact causes that I am passionate about. My recent work has focused on higher education, policy initiatives, health-related causes, and the environment. You can review my portfolio of work by clicking here.
CAREER ROLES INCLUDE....
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AVP, MARKETING COMMUNICATIONS
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DIRECTOR, PARTNERSHIP MARKETING
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ACCOUNT DIRECTOR, DIGITAL MARKETING PARTNERS
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SENIOR MANAGER, LOYALTY & PARTNERSHIPS
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MANAGER, SUPPLIER RELATIONS DEVELOPMENT
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DEVELOPMENT MAGAGER, FUNDRAISING & EVENTS
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mHEALTH APP DEVELOPER
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JOURNALIST
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HEALTH & SCIENCE REPORTER
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WOMEN'S CONTENT CREATOR
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CAUSE MARKETER:
NON-PROFIT & SOCIAL IMPACT
PERSONAL WORK....
ACADEMIC....
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RESEARCHER: INTERPERSONAL & HEALTH COMMUNICATIONS
